A Fire for Everyone
Discover electric fires for every style, space & lifestyle
Find your perfect fire
A Fire for Everyone
Discover electric fires for every style, space and lifestyle
A Fire for Everyone
Discover electric fires for every style, space and lifestyle
Find Your Perfect Fireplace Explore the RangeA fire for every home
At Dimplex, we believe everyone deserves the comfort and atmosphere of a fire — no matter your style, space, or how you choose to install it.
Whether you are taking the DIY route or working with the professionals, our collection offers the perfect solution. From classic freestanding stoves that bring timeless charm, to sleek built-in fires ideal for media walls and modern interiors, there is a Dimplex fire to suit your home. Need something more bespoke? Our innovative Optimyst cassettes give you the freedom to design a fireplace that is completely your own.
Whether you are renovating, redecorating, or simply want to add warmth with ease, there is a Dimplex electric fire to suit your space — beautifully and effortlessly.
Discover our flame technologies
Flames like no other
Optiflame
Optiflame is the original Dimplex electric flame effect, which revolutionised the electric fire market when first launched in 1988. This innovative technology produces a mesmerising and lifelike flame that not only adds warmth but also creates a captivating ambience in any space.
With the assurance of complete safety, Optiflame offers the peace of mind that comes with a maintenance-free electric solution. Its enchanting flames invite you to relax and unwind, making it the perfect addition to enhance the atmosphere in your home. Discover how Optiflame can bring both style and comfort to your living environment.
Optimyst
Optimyst is the world’s most realistic 3D electric flame effect for those looking for a truly authentic experience, combined with the safety and low maintenance that electric fires provide.
Patented by Dimplex, Optimyst offers a captivating flame experience like no other. This unique flame effect is created by an innovative combination of water vapour and light creating a captivating visual experience that not only adds a touch of elegance but also infuses your home with a comforting ambience. Experience the warmth and allure of the Optimyst flame for yourself and transform your living space into a serene retreat.
Opti-V
Opti-V is the first and original virtual flame technology, patented by Dimplex. This extraordinary innovation provides an incredibly realistic fire experience, with its stunning authenticity. Opti-V creates a captivating flame image that rivals that of a real fire while ensuring a completely maintenance-free operation.
What truly sets Opti-V apart is its remarkable ability to deliver a nearly perfect flame effect. This is achieved through a seamless integration of High-Definition video and LED technology, producing a mesmerising display that enchants viewers from every angle. The result is a breathtaking illusion of flickering flames that adds warmth and ambience to any room.
Experts in electric fires
With over 70 years of experience, Dimplex is a name people trust to bring warmth, style, and comfort into their homes. Across the globe, millions rely on our electric fires to create inviting spaces that feel as good as they look.
Our legacy is built on continuous innovation, industry leadership, and a passion for pushing boundaries. From inventing new flame effects to leading the way in sustainable heating, we are committed to making better living accessible for all.
Whether you are looking for modern minimalism or timeless charm, our expert knowledge and trusted technologies ensure there is a Dimplex fire that is right for you.
Why Dimplex
Electric fire specialists
With over 70 years of experience, electric fires are not just part of what we do – they are everything we do. This singular focus means we can dedicate our full expertise to developing the best, most advanced solutions for every type of home and lifestyle.
Patented flame technology
Our flame effects are uniquely Dimplex – designed in-house and protected by patents. We continue to invest in innovation to ensure our fires do not just warm a room, but transform it, delivering realistic ambience and unmatched visual comfort.
The widest choice available
From freestanding stoves and wall-mounted designs to built-in media wall favourites, Dimplex offers the most comprehensive electric fire range on the market. Whether you need a plug-and-play solution or a fully bespoke installation, there is a Dimplex fire for you.
Service you can rely on
We work with a trusted network of retailers and installers who understand our products inside out. That means you can count on expert advice, smooth installation, and dependable aftercare every step of the way.
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