A Fire for Everyone
Discover electric fires for every style, space & lifestyle
Find your perfect fire Explore the Range
No matter your style, space, or setup
Find your fire
Choosing the right electric fire can be overwhelming. There is a lot to choose from. Whether you’re planning a full renovation or just refreshing a room, Dimplex makes it easy to find a fire that fits your style and space. From sleek built-ins for cinewalls to freestanding classics or custom designs, our collection is built to offer flexibility and inspiration. With over 70 years of experience in electric fires, we combine innovation, design, and guidance to help you discover what works best for you.
Different homes, different styles
Designed For You
Choosing a fire isn’t just about how it works, it’s about how it fits into your life. Do you want a bold centrepiece, or something that blends in seamlessly? Wall-mounted, freestanding, or built into a cinewall?
Our simple Fireplace Advisor helps you figure out which fires fit your style, space, and needs. In just a few clicks the advisor gives you tailored recommendations to match your home and preferences.
Let us help you find the fire that feels just right.
Discover our flame technologies
Flames like no other
Timeless glow, modern comfort.
Optiflame
Optiflame is our original flame effect a classic for a reason. It creates a warm, convincing glow that’s been trusted in homes for decades. Simple to use and endlessly reliable, it’s ideal if you’re looking for that traditional fireplace feel with the ease of electric. Just plug in, switch on, and enjoy the atmosphere.
watervapour flames
Optimyst
Our Optimyst technology uses water vapor and light to create incredibly realistic flames you can actually reach out and touch without the heat or mess of a real fire. It’s a perfect blend of innovation and atmosphere, offering the beauty of a fire with none of the hassle. Whether you're designing a built-in centerpiece or adding a touch of warmth to your living room, Optimyst gives you that unmistakable flame effect. Safe, sustainable, and seriously impressive.
no smoke or fuss
Opti-V
Opti-V is where cutting-edge design meets pure atmosphere. Using high-definition visuals, subtle lighting, and authentic crackling sounds, it delivers one of the most lifelike flame effects available, all without real flames. It’s ideal for modern spaces where safety, simplicity, and style all matter. No smoke, no glass, no maintenance. Just the visual warmth of a real fire, reimagined for today.
Decades of innovation.
Experts in fire
At Dimplex, we’ve spent decades helping people create inviting, comfortable homes with electric fires that combine style, innovation, and ease. From classic to contemporary, our fires are built on trusted technology and a deep understanding of what makes a house feel like home.
We’re proud to lead the way in flame effects and sustainable design , and we’re here to help you find a fire that feels just right.
Why Dimplex
Electric fire specialists
With over 70 years of experience, electric fires are not just part of what we do – they are everything we do. This singular focus means we can dedicate our full expertise to developing the best, most advanced solutions for every type of home and lifestyle.
Patented flame technology
Our flame effects are uniquely Dimplex – designed in-house and protected by patents. We continue to invest in innovation to ensure our fires do not just warm a room, but transform it, delivering realistic ambience and unmatched visual comfort.
The widest choice available
From freestanding stoves and wall-mounted designs to built-in media wall favourites, Dimplex offers the most comprehensive electric fire range on the market. Whether you need a plug-and-play solution or a fully bespoke installation, there is a Dimplex fire for you.
Service you can rely on
We work with a trusted network of retailers and installers who understand our products inside out. That means you can count on expert advice, smooth installation, and dependable aftercare every step of the way.
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